Hand Heart Event Design
A Brand Refresh for an Event Design Company
My challenge was to redesign the print collateral to reflect the changes in the company
Kellyne Darrow at Hand+Heart Event Design was taking her company in a different direction stylistically. Much of the company's previous work was based on a soft color palette, distressed wood and a farm-house feel. Ms. Darrow wanted to take her company in a bolder direction, styling her events with vibrant colors with bohemian elements.
I decided to use an indigo wash as the main motif in Hand+Heart Event Design's pritn collateral because it was a bold color that could represent both the wedding events and the non-wedding events that the company designs. The nature of an indigo wash as the main motif allows for subtle changes in each element of the brand, while still staying on brand.